Digital Marketing Manager - El Gouna

Job Purpose Digital Marketing Manager oversees the digital marketing strategy for the company and supervises the development and deployment of digital marketing campaigns. Key Responsibilities Implement digital marketing best practices and standards within the organization, including reporting, performance measurement and Return on Investment (ROI) for digital campaigns. Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs. Works closely with the Digital Marketing Director to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads, mobile sites/apps, and website development. Manage all digital campaigns, including search engine marketing, search engine optimization and other promotional campaigns. Provide ongoing reporting and analytics to senior level management and provide guidance for program optimization. Monitor and suggest improvements for the usability, content of the company’s websites. Benchmark digital activities against those of our competitors to improve our digital marketing strategy and tactics. Use his/her analytical skills to track, monitor and optimize digital presence and campaigns based on historical performance. Prepare qualitative and quantitative analysis reports and dashboards of the company’s performance in all dimensions of digital marketing efforts, showcasing the impact achieved. Oversee the work of external consultants/ suppliers, including web developers, videographers, and online agencies. Knowledge, Skills, and Experience BA/BS in marketing or related field required. MBA is a plus. 8-12 digital marketing experience, ideally with an emphasis in residential real estate. Proficient in Microsoft Office, Excel, Word and Outlook. Show more Show less