Paid Media Channel Lead - DSP

Key Responsibilities Manage and scale global DSP and Agency channels, driving user acquisition and traffic quality. Optimize DSP campaigns through targeting, bidding, budget allocation, and performance analysis. Manage Agency partnerships, optimize CPA/payout models, and improve ROI. Execute and optimize Big Media campaigns across Google, Meta, TikTok, X, and other platforms. Drive creative optimization through A/B testing and performance analysis. Optimize CPA, LTV, ROI, and user quality through data-driven strategies. Collaborate with Regional, BI, Creative, and Product teams to drive growth. Requirements 3–5+ years of experience in Paid Media, with sizable budget management experience. Strong hands-on experience in DSP optimization and Agency performance management. Practical experience with major platforms such as Google, Meta, TikTok, or X. Solid understanding of CPA/CPI/CPM models, attribution, and conversion optimization. Strong analytical skills, global market experience, and professional English proficiency. Nice to Have: Experience in Crypto, Fintech, or Finance. Familiarity with AppsFlyer, GA4, W2A, or OEM channels. Show more Show less