Conversion Copywriter

• Research target audiences, customer needs, motivations, and objections to develop relevant conversion-focused messaging. • Translate course features and learning outcomes into clear benefits, value propositions, and compelling offers. • Write copy for paid social ads, Google ads, landing pages, course pages,lead-generation forms, and sales campaigns. • Develop strong hooks, headlines, calls to action, and video ad scripts tailored to the audience and funnel stage. • Write email and WhatsApp campaign copy for lead nurturing, remarketing, and enrollment follow-up. • Create copy variations and propose A/B tests for headlines, offers, messaging angles, and calls to action. • Collaborate with Performance Marketing, Creative, Product, and Sales teams to align copy with campaign objectives. • Use sales feedback, customer questions, and campaign insights to address objections and improve messaging. • Maintain consistency between ad promises, landing-page content, and the actual course offering. • Ensure copy reflects eyouth’s brand identity and tone of voice in Arabic and English. • Review copy accuracy, clarity, grammar, and credibility before publication. • Monitor copy-related performance with the marketing team and use results to improve future campaigns. Required Skills & Qualifications • 2–4 years of experience in copywriting, preferably in performance marketing,direct-response campaigns, or education. • A portfolio demonstrating paid ad copy, landing pages, and conversion-focusedcampaigns. • Strong Arabic and English writing skills, including natural Egyptian Arabic for relevant campaigns. • Ability to apply copywriting frameworks such as AIDA and PAS without relying on generic messaging. • Understanding of customer journeys, funnel stages, audience segmentation, and persuasive communication. • Ability to interpret CTR, landing-page conversion rate, qualified lead rate, and sales conversion alongside campaign context. • Experience developing copy variants and using A/B test findings to refine messaging. • Strong research, proofreading, collaboration, and time-management skills. • Ability to simplify technical and educational topics into clear, credible benefits Show more Show less