Channel/Retail/Trade Marketing Executive (Local Store Marketing)

Company Description McDonald’s has been a global quick-service restaurant leader for more than 60 years and has been serving customers in Egypt since 1994. McDonald’s Manfoods Egypt is a 100% Egyptian company with a fully Egyptian workforce, owned by Yassin Mansour. The brand operates more than 190 restaurants across the country, serving over 90,000 customers daily under the Golden Arches. McDonald’s employs over 6,000 individuals and indirectly supports employment opportunities for more than 12,000 families, offering a dynamic, fast-paced work environment and growth opportunities. Key Responsibilities Develop, implement and evaluate area and restaurant-specific marketing plans based on business priorities, sales performance, consumer insights and competitor activity, including targeted support for underperforming restaurants. Translate national marketing campaigns into restaurant-level execution plans and coordinate marketing readiness for new openings, re-openings, relocations and major remodels. Identify and coordinate approved local activations, events, community partnerships, catering and business development initiatives to support sales and guest traffic objectives. Conduct regular restaurant visits to review execution, identify gaps and follow up corrective actions with Restaurant Management. Coordinate the distribution, placement and removal of marketing and point-of-purchase materials, conduct approved menu price checks and monitor local competitor activity. Analyze sales, guest traffic, product mix and campaign performance; prepare monthly recaps and post-activity reports with actionable recommendations. Monitor approved marketing budgets and coordinate agencies, suppliers, quotations, purchase documentation and invoices with Finance and Procurement. Supervise and develop LSM Coordinators, provide functional guidance to restaurant teams, and follow up marketing-related customer feedback with Operations and Customer Experience. Ensure all local marketing activities, materials and customer touchpoints meet McDonald’s brand standards and approval requirements. Qualifications Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising or a related field. 3–5 years of relevant experience in Local Store Marketing, Retail Marketing, Trade Marketing, Field Marketing or Brand Activations, preferably within QSR, FMCG, retail, hospitality or another multi-site consumer business. Practical experience in campaign execution, local activations, events, budget monitoring and agency or vendor coordination. Strong analytical and reporting skills, with the ability to connect marketing activities to sales, guest traffic and campaign results. Good command of Microsoft Excel and PowerPoint; familiarity with dashboards or BI tools is an advantage. Strong communication, presentation, negotiation and stakeholder coordination skills, with a very good command of English. Previous experience coordinating or supervising team members and supporting multiple locations is preferred. Willingness to travel regularly across Greater Cairo, with occasional travel outside Cairo, and flexibility to support openings and activations on weekends or public holidays when required, in line with company policy. 📍 Location: Zamalek - Zayed Interested candidates can apply directly through the job post or you can send your resume with the title in the subject to [redacted email] Show more Show less