Assistant Manager - Loyalty & CDP

Job Purpose: We are seeking a hands-on, data-driven Assistant Manager, Digital to drive Pizza Hut’s CDP, loyalty and personalization agenda. This role will manage the customer data platform day-to-day, run the loyalty program, and deliver personalized customer journeys across app, web and CRM channels to grow acquisition, order frequency and retention. Working closely with the Digital Manager, product, tech and brand teams, the ideal candidate combines strong analytical skills with execution excellence and brings experience from fast-paced, data-driven environments such as QSR, e-commerce, or food-tech. Key Responsibilities: CDP & Customer Data Management: 1) Manage the CDP day-to-day, ensuring customer data from app, web, call centre and POS is unified, accurate and ready to use for marketing. 2) Build and maintain customer segments (e.g., new, lapsed, high-value, at-risk) across Pizza Hut markets and keep audiences synced to CRM, paid media and owned channels 3) Partner with tech, data and product teams on data requirements, event tracking, custom attributes and integrations; identify and resolve data quality issues 4) Ensure customer data is collected and used in line with consent requirements and applicable data protection regulations across markets Loyalty Program Management: 1) Run the Pizza Hut loyalty program day-to-day, including earn-burn rules, tiers, rewards catalogue, member offers and communications 2) Support the Digital Manager in shaping the loyalty roadmap and drive member growth, engagement and incremental revenue through: 3) Member acquisition: driving sign-ups and app adoption across in-app, in-store and digital touchpoints 4) Engagement and frequency: targeted triggers, challenges and lifecycle programs to grow monthly active and transacting members 5) Program economics: tracking earn-burn ratios, redemption rates and reward costs to balance perceived value with profitability 6) Brief and work with the brand team and creative agency on loyalty campaigns, GTM and assets 7) Track regional loyalty ecosystems and competitor programs to benchmark and bring in new ideas Personalization & Journey Orchestration: 1) Design, build and optimize automated customer journeys (e.g., onboarding, first-to-second order, win-back, birthday, cart abandonment) across push, in-app, email, SMS and WhatsApp 2) Deliver personalization on app and web, including personalized offers, product recommendations and dynamic content based on customer behavior and preferences 3) Plan and execute CRM campaigns supporting LTOs, deals and brand moments, ensuring the right message reaches the right segment at the right time 4) Run a structured experimentation and test-and-learn agenda across journeys, offers and content Measurement & Insights: 1) Track and report KPIs including active customers, order frequency, retention, churn, CLV, loyalty redemption and campaign ROI 2) Measure campaign incrementality using control groups and A/B tests, and share learnings to shape future campaigns 3) Build regular dashboards and performance reports, translating data into clear recommendations for the Digital Manager and wider marketing team Show more Show less