Social Media Executive

Role overview Xiaomi UAE is hiring a Social Media Executive to support the brand's social presence in the UAE, with occasional support for wider GCC markets (Qatar, Oman, Kuwait). Working under the guidance of the Regional Marketing Manager/Head, you will help execute the social strategy, run day-to-day channels on Facebook, Instagram, TikTok and YouTube, and help build a fan community that lives Xiaomi's "make friends with our fans" philosophy. This is an individual contributor role with no team management. Seniority is set by experience: Executive for 2+ years in social media marketing. Key responsibilities Strategy support: Help execute the Xiaomi UAE social media strategy in line with business objectives, and prepare content plans and schedules for product launches and promotions. Channel management: Manage day-to-day posting and engagement on Xiaomi's social accounts across Facebook, Instagram, TikTok, YouTube and other popular local platforms, keeping the brand voice friendly and fan-first. Content and creative: Create content and campaign ideas that set Xiaomi apart from competitors, and keep the creative look and tone consistent with brand guidelines across all channels. Come up with creative short-video ideas based on trending topics, formats and sounds, and produce them in-house (shooting, editing, copy) at speed, in line with brand guidelines and alligned with HQ video content plans. Project management: Own the social media project timelines and deliverables, and keep them aligned with other teams including GTM, Sales, AIOT and HQ. Track milestones, share regular updates, flag risks early, and make sure content and campaigns go live on schedule. Influencers and events: Support the Marketing team on KOL, influencer, blogger and event activity to drive engagement, follower growth and sales. Performance: Track analytics, flag what works, and help optimise campaigns and channels. Reporting and budget support: Help track social ad spend and campaign activity, update the CRM system, and prepare monthly reports for management Community: Support the Xiaomi community by helping organise fan activities and keeping regular contact with fans and community moderators. Regional collaboration: Work with the global social media team and the Middle East project team, sharing local market insights and social trends. Qualifications and requirements Bachelor's degree in a creative or communications-related field. 2+ years in social media management. Hands-on management of brand accounts on Facebook, Instagram, TikTok and YouTube. Experience building social audiences, including creating creative materials and copying. Familiarity with social analytics and optimisation; experience with ad budgets is a plus, not a requirement. Strong creative writing skills and a good eye for design and aesthetics. Fluent English; Arabic fluency is a strong advantage. Experience in tech, smartphone or consumer electronics, or in a digital agency, is preferred. Candidates based in the UAE who do not require visa sponsorship (valid UAE work visa or transferable visa) are highly preferred. Who you are Energetic, creative and curious: you love social media and spot a trend before it peaks. Entrepreneurial and hands-on, not a "corporate person": you like building things and trying new ideas. Outgoing, likeable, humble and easy to talk to, with a bit of a quirky personality that fits a fan-first brand. Plugged into local trends, memes and creators, and quickly turned them into on-brand content. Comfortable working across global, regional and local teams, as well as agencies and KOLs. Show more Show less