Head of Business Development and Marketing Sector

Company Description Alexandria Business Association (ABA) SME Project is a long-established institution with over 30 years of experience in promoting development and financial inclusion for micro and small business owners. Guided by a vision to be a leading financial institution that continually evolves to meet client needs, ABA provides both financial and non-financial services. The organization invests in human resources and technology to support clients’ economic, social, and health-related quality of life, maintaining a balance between financial and social performance. 1. Job Information:- Job Title Head of Business Development and Marketing Sector Sector Business Development and Marketing Sector Reports To Executive Director Direct Reports Three Departments Departments Supervised: - 1. Business Development Services Department (BDS) 2. Marketing Department 2. Job Purpose Lead the development and execution of the organization's business development, marketing, and business development services strategies, ensuring alignment with the organization's overall strategy and objectives. Analyze the organization's performance and achievements, providing executive management with relevant reports, business analyses, and recommendations to support strategic decision-making, strengthen the organization's competitive position, and drive sustainable growth. Identify and develop business initiatives, services, and commercial opportunities that attract new customers and expand the customer base. Generate new business opportunities on an ongoing basis through direct and indirect customer engagement and proactive prospecting, in collaboration with Marketing, Sales, and Product Development teams. Lead and oversee the Business Development Services (BDS) Unit, directing its activities towards delivering services to the organization's target customers and enhancing the value proposition offered to them. 3. Key Duties and Responsibilities Ensure the achievement of business objectives in line with the organization's overall strategy. Work closely with senior management to implement the strategic and operational plans by establishing new channels and partnerships and identifying and prioritizing strategic business opportunities in collaboration with various departments, with the aim of expanding the organization's market share and maintaining its leading market position. Maintain a comprehensive understanding of the organization's products, customers, services, competitors, and operating markets. Regularly monitor national, regional, and international developments and trends in microfinance, financial technology (FinTech), digital financial services, and industry best practices. Monitor developments in the Egyptian market, including changes in the regulatory environment that may affect the organization's current or future market position. Ensure that high-quality products and services are introduced to the market in a timely and efficient manner, maintaining an effective speed-to-market approach. Stay abreast of industry and technological developments and translate emerging ideas into strategic recommendations that support product development and identify new market-entry opportunities. Lead continuous improvement initiatives and support innovation plans that contribute to sustaining and growing the organization's market sales. Identify organizational strengths, weaknesses, and areas for improvement through quantitative and qualitative analysis, contributing to enhanced overall organizational performance. Oversee the overall financial performance of products and commercial activities, including revenue streams, cost control, profit margins, and commercial expenditures. Analyze financial reports and develop and manage commercial budgets to guide decision-making regarding product mix and market penetration. Develop pricing strategies that maximize profitability and market share while maintaining customer satisfaction. Assess the operational processes of the financial services business and identify opportunities for improvement and development to strengthen a customer-centric organizational culture. Identify external sources of customer data and assess opportunities to establish partnerships with organizations willing to share or sell their data, ensuring that all required customer consents are obtained. Transform such data into actionable business intelligence to support informed decision-making. Identify, develop, and strengthen partnerships with payment service providers to enable the delivery of loan services through digital channels. Work closely with Technology and Operations teams to ensure that the organization has the necessary software, hardware, and network infrastructure to support successful partnerships. Explore partnership opportunities with electronic wallet (e-wallet) providers to offer customers a platform for tracking their expenses. This includes coordinating with the relevant partners and ensuring that employees receive the necessary training to effectively use the platform and deliver the related services. Provide strategic guidance, support, and direction to the Business Development Services (BDS) Unit, strengthening its strategic partnerships with technical assistance providers and relevant governmental and non-governmental organizations. Regularly assess the unit's financial performance and develop and present plans and proposals to achieve financial sustainability and transform it into a financially self-sustaining unit, in accordance with senior management directives. Lead the Business Development team in achieving or exceeding annual financial performance targets, including sales targets, revenue growth, profit margins, and customer retention. Develop financial models and business proposals that outline the business environment and provide analysis of sales initiatives and strategic trade-offs to support business decisions and the implementation of business initiatives. 4. Job Requirements A. Education and Professional Experience A relevant university degree, preferably in Business Administration, Marketing, or a related field. At least 10 years of professional experience in marketing and business development. B. Required Skills and Competencies Strong leadership and management capabilities, with the ability to lead large management teams, effectively manage and develop high-performing employees, and establish effective succession plans within available financial resources. Excellent customer relationship management and development skills. Strong strategic and holistic thinking, with the ability to assess the broader implications and interrelationships of different policies, business issues, and proposed solutions. A high level of accountability, integrity, and commitment to professional and ethical standards. Strong commercial acumen, professional maturity, and diplomacy, including the ability to engage and communicate effectively with senior executives of financial organizations. Excellent communication and report-writing skills in both Arabic and English, with strong verbal and written proficiency. 5. Working Conditions Primarily office based. Occasional travel to the organization's branches as required by business needs. International travel may be required in accordance with business requirements. Show more Show less