Business Development Executive – Trade Marketing & Retail Solutions

Business Development Executive – Trade Marketing & Retail Solutions Company: CRAY Adv. Employment Type: Full-Time Industry: Advertising, Trade Marketing, Retail Branding & Production About CRAY CRAY Adv. is a creative advertising and production company specializing in Trade Marketing, POSM, Retail Displays, Shop-in-Shop Solutions, Exhibition Stands, and Customized Branding & Production. We combine creative design, manufacturing expertise, and quality execution to help brands stand out across retail and commercial environments. About the Role We are seeking a results-driven Business Development Executive to expand our client portfolio, develop long-term business relationships, and generate new revenue opportunities. The ideal candidate should have a strong B2B sales background, preferably within Trade Marketing, Retail Solutions, Advertising, Branding, or related Production industries. We are particularly interested in candidates with experience and established business networks across Home & Living, Cookware, Kitchenware, Home Appliances, Housewares, Tableware, Lighting, Household Products, Consumer Durables, and FMCG sectors. This is a hands-on sales role requiring the ability to identify prospects, approach decision-makers, develop opportunities, negotiate, and independently close contracts. Key Responsibilities Identify and acquire new B2B clients across target industries. Develop business opportunities for POSM, retail displays, promotional stands, shop-in-shop concepts, and in-store branding. Establish relationships with manufacturers, distributors, consumer brands, and retail chains. Build connections with Trade Marketing Managers, Brand Managers, Marketing Directors, and Procurement Teams. Generate qualified leads through market research, networking, referrals, and direct outreach. Conduct client meetings, present CRAY's capabilities, and identify customer needs. Coordinate with design and production teams to develop tailored proposals and quotations. Negotiate commercial terms and independently close contracts. Maintain an active sales pipeline and develop recurring business opportunities. Identify cross-selling opportunities for exhibition stands, events, and other CRAY services. Consistently achieve monthly and quarterly sales targets. Requirements Proven experience in B2B sales and business development. Previous experience in Trade Marketing, POSM, Retail Branding, Advertising Agencies, or Production Companies is highly preferred. Established relationships within Home & Living, Home Appliances, Cookware, Kitchenware, Consumer Durables, or related retail sectors are a strong advantage. Good understanding of retail display solutions, in-store marketing, and promotional production. Proven track record in acquiring new clients and closing B2B deals. Strong communication, presentation, and negotiation skills. Ability to manage the full sales cycle independently. Proactive, self-motivated, and target-oriented mindset. How to Apply Apply directly through LinkedIn or send your CV to: [redacted email] CRAY Adv. Elevated by Design. Defined by Details. Show more Show less