Performance Marketing Specialist

We are seeking a data-driven and results-oriented Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple online platforms. The successful candidate will be responsible for driving customer acquisition, generating qualified leads, increasing conversions, and maximizing return on advertising investment (ROAS) through effective campaign management, data analysis, and continuous optimization. Key Responsibilities Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other digital platforms. Develop and implement paid advertising strategies to achieve business objectives, lead generation, sales, and customer acquisition targets. Monitor and optimize campaign performance, advertising budgets, bidding strategies, and audience targeting. Analyze campaign data, traffic sources, conversion rates, customer behavior, and marketing performance metrics. Track and improve key performance indicators (KPIs), including CPC, CPM, CTR, CPA, CAC, conversion rates, and ROAS. Conduct A/B testing on advertisements, creatives, landing pages, headlines, and audience segments. Collaborate with content creators, designers, and marketing teams to develop effective advertising materials. Manage conversion tracking, pixels, analytics tools, and marketing attribution systems. Conduct market research, competitor analysis, and audience insights to identify growth opportunities. Develop performance reports, dashboards, and actionable recommendations for management. Optimize landing pages, sales funnels, and customer acquisition journeys to improve conversion performance. Stay updated on digital advertising trends, platform developments, and industry best practices. Manage multiple campaigns and ensure marketing activities are delivered within allocated budgets and timelines. Requirements Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related discipline. Proven experience in performance marketing, paid advertising, digital campaign management, or a similar role. Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, and other digital advertising platforms. Strong knowledge of paid media strategies, audience targeting, conversion optimization, and campaign analytics. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and marketing reporting tools. Strong analytical skills with the ability to interpret data and translate insights into marketing strategies. Experience in budget management, A/B testing, lead generation, and customer acquisition campaigns. Good understanding of SEO, SEM, social media marketing, and digital sales funnels. Creative thinking with strong attention to detail and problem-solving abilities. Excellent communication, collaboration, and time management skills. Ability to work independently, manage multiple campaigns, and achieve performance targets. Relevant digital marketing certifications are an advantage. Show more Show less