Snapchat expert Media Buyer

Company Description عالم وافي is a digital-first brand focused on wedding planning, inspiration, and services for couples and families across the region. The company leverages social media platforms, including Snapchat, to reach engaged audiences with visually rich, culturally relevant content. عالم زفاف aims to simplify the wedding journey by connecting users with ideas, vendors, and resources tailored to their preferences. Team members collaborate remotely, using data-driven marketing to grow brand awareness and engagement. The organization values creativity, reliability, and performance-oriented digital strategies. Role Description The Snapchat Expert Media Buyer is a part-time remote role responsible for planning, executing, and optimizing paid campaigns on Snapchat to drive leads, sales, and brand awareness for عالم زفاف. This role involves managing Snapchat Ads Manager, setting up and tracking campaigns, selecting audiences, placements, and budgets, and continuously monitoring performance against KPIs. The Media Buyer will analyze campaign data, prepare reports, and recommend adjustments to improve ROI and reduce acquisition costs. Day-to-day tasks include coordinating creative assets, testing ad formats and messaging, implementing retargeting strategies, and aligning campaigns with broader marketing objectives. Collaboration with the content and marketing teams to ensure consistent brand messaging and adherence to platform best practices is expected. Qualifications Demonstrated expertise in Snapchat Ads Manager, including campaign setup, audience targeting, budgeting, and bid strategies Strong skills in performance analysis, A/B testing, and optimization focused on ROAS, CPA, CTR, and conversion rates Experience planning and executing paid media strategies for e-commerce, lead generation, or consumer brands Solid understanding of pixel implementation, tracking, attribution models, and basic analytics tools (e.g., Google Analytics or similar) Ability to collaborate on ad creatives, including knowledge of effective storytelling, hooks, and formatting for Snapchat Effective communication skills and ability to report insights clearly to non-technical stakeholders Proven ability to work independently in a remote environment, manage time, and meet deadlines Previous experience in wedding, events, or lifestyle niches is a plus Fluency in English; proficiency in Arabic is an advantage Relevant experience in digital marketing, media buying, or performance marketing; a related degree or professional certifications are beneficial Show more Show less