Marketing Lead

1. JOB PURPOSE: To lead marketing and product management efforts across all portfolio areas. Shaping a long-term strategy, driving market expansion, and partnering closely with cross-functional teams to deliver business growth. 2. ROLE AND RESPONSIBILITIES: - Participates in the development and implementation of sales & marketing policies, processes, and procedures to ensure all relevant procedural/legislative requirements are fulfilled. - Prepares the development of sales & marketing budget and monitors financial performance versus the budget to ensure alignment. - Manages the effective achievement of objectives by setting individual targets, developing, and motivating staff to maximize subordinate performance. - Supervises the activities and work of subordinates to ensure that all work within a specific area is carried out in an efficient manner and in compliance with the set policies, processes, and procedures. - Setting strategic plans for entitled therapeutic categories including pipeline selection, follow up on BD projects. - Achieving categories (strategic areas) sales objectives. - Provide customer insights, market / competitor analysis, and marketing effectiveness support for better planning, to identify opportunities and trends and improve decision making in marketing / sales areas. - Engage with sales/commercial leadership to ensure transition of marketing strategies into sales activities to ensure full support and integration. -Train and support sales/commercial teams with compelling messaging, value propositions, campaign materials, and product knowledge to ensure successful execution in the field. - Develop promotional mix that support field force to drive tactical plan execution and disseminate portfolio message effectively. - Communicate up, down, and laterally in an effective manner. 3. QUALIFICATIONS AND EDUCATION REQUIREMENTS: - Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience. - Strong marketing experience (+3 years in marketing) in any pharmaceutical, IVD or Medical Devices industries with good knowledge and deep understanding of Annual Brand Planning. - Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team - Possesses strong communication and stakeholder management skills, producing high-quality, data-driven, and creative solutions in a fast-paced environment. - Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative. - Demonstrated project management skills, including experience in strategic project management. 4. PREFERRED SKILLS AND COMPENETNICES: - Experience using different systems of budget management (ERP, ORACLE, …etc.) - Sales and/or Marketing experience within respiratory and ID fields. - Experience in Anti-infectives therapies and/or respiratory field. (General Medicine) - Experience in Cardiovascular, Dental field and surgical interventions. Show more Show less