Senior Product Marketing Manager

Role Purpose The Steel Division has significant commercial knowledge, technical expertise, customer relationships, landmark project references (domestically and internationally) and product capabilities across its Sales, Marketing, Business Development and Technical teams. The role of Sr. Manager Marketing Communications within the Steel Commercial team is to bridge commercial priorities with customer engagements and communications execution. It ensures that the division’s products, technical capabilities, customer successes and market achievements are consistently converted into compelling commercial assets and programmes. The role is to more systematically translate these assets into customer-facing marketing communications, commercial content and engagement programmes that strengthen customer relationships, support Sales effectiveness, enhance customer experience, contribute to commercial growth and build strong brand equity as a steel solution provider. The position will serve as the principal interface between the Steel commercial team and Corporate Communications. Accountabilities & Activities 1. Strategy & Priorities Set and deliver an annual marketing communications plan with the Chief Commercial Officer and Sales leadership. The plan includes conferences, seminars, specialized exhibitions, customer events, speaking opportunities, media coverage and interviews. Focus resources on strategic customers, products, sectors and markets, with clear objectives and budgets. 2. Product and Solution Positioning Drive product and solution communications, including positioning, value propositions, launch communications, technical-commercial content and go-to-market support. Develop differentiated customer value propositions and go-to-market communications for priority products and applications. Work with Technical, Sustainability and Sales to substantiate claims and support adoption. 3. Sales & Customer Engagement Lead customer-facing marketing communications and engagement programmes for strategic accounts, supporting customer acquisition, retention, cross-selling and relationship development. Lead customer insight and Voice of Customer initiatives to identify needs, perceptions and engagement opportunities, and translate them into actionable recommendations. Equip Sales with practical presentations, technical-commercial literature, sector materials and tailored account content. Design targeted customer programmes and digital communications, using CRM data and customer feedback to improve relevance and experience. 4. Project References & Advocacy Build a disciplined programme to capture landmark projects, customer outcomes, testimonials and case studies. Secure customer permissions and turn these assets into credible evidence for bids, meetings and market engagement. Enable Sales and Business Development with effective customer-facing tools, presentations, product literature, project references, sector-specific content and commercial messaging. 5. Made & Fabricated in the UAE Proposition Develop a coherent industrial proposition that brings together UAE steelmaking, local fabrication, engineering, skilled manpower, certifications, proximity to major projects and proven references. Work with fabricators, relevant UAE authorities and overseas missions to present these capabilities to international project owners and EPCs early in project development. 6. Industry Engagement Select and execute conferences, exhibitions, customer forums and speaking opportunities according to commercial priorities. Define the audience, desired outcome and follow-up for each activity, rather than treating visibility as an end in itself. 7. Safety, Quality & Environment Ensure compliance with all relevant safety, quality and environmental management policies, procedures and controls within the Commercial division. This supports employee safety, legislative compliance, delivery of high-quality services and a responsible environmental attitude. 8. Governance & Delivery Maintain approved, current and accessible commercial content. Coordinate brand, media and external messaging with Corporate Communications. Manage agencies and suppliers. Report performance against budget and commercial objectives. Qualifications / Experience Minimum Qualification Bachelor’s degree in Marketing, Communications, Business or a related field. Professional Experience Substantial senior-level experience in B2B marketing communications, commercial marketing or customer engagement in steel, manufacturing, engineering, energy, construction materials or another technically complex sector. Strong understanding of commercial and Sales environments, and the ability to translate technical and business information into clear customer value propositions. Demonstrated experience managing senior stakeholders, strategic customers, agencies and cross-functional programmes. Strong strategic planning, communication, stakeholder-management and project-leadership capabilities. Experience working across international markets and complex B2B customer environments is an advantage. Languages Arabic and English (required) Leadership Competencies (expected level for all: Mastery) Learning Agility: Develops, grows and adapts quickly to new practices and methods. Sees mistakes as learning opportunities and fosters a culture of continuous development and curiosity for personal and organizational growth. Strategic & Global Thinking: Sets and prioritizes plans and objectives with a vision. Incorporates future foresight, global market trends and benchmarking to align the organization’s goals with emerging opportunities. Leading Change & Continuous Improvement: Uses flexible approaches to assess current practices, identify improvement areas and implement new technologies. Drives change effectively through better communication and stakeholder engagement for sustainable results. Building Networks and Teams: Builds strong relationships both inside and outside the organization by reaching out and avoiding working in silos. Creates a collaborative team environment by leveraging diverse networks to achieve common goals and drive success. Effective Communication: Conveys information clearly and persuasively to ensure understanding and alignment. Actively listens, gives and seeks constructive feedback, and fosters continuous development of skills and performance transparently. Accountability & Problem Solving: Takes responsibility for solving problems without blaming others. Uses critical thinking and innovative solutions to proactively overcome obstacles and achieve goals. Customer Centric: Understands and exceeds the expectations of both internal and external customers. Puts customers at the heart of all business decisions, enhancing their experience to build loyalty and long-term relationships. Key Performance Indicators Performance may be evaluated through a combination of customer, commercial and marketing indicators, including: Strategic accounts supported through targeted engagement programmes. Customer engagement and CRM performance. Sales utilisation and effectiveness of marketing communications tools. Priority customer and landmark projects captured and commercially activated. Customer testimonials and advocacy relationships secured. Product-launch and commercialisation effectiveness. Qualified opportunities influenced by campaigns, events or targeted engagement. Customer experience and Voice of Customer improvement actions. Exhibition and conference effectiveness and ROI. Marketing Communications programme performance against budget. Contribution to product adoption, priority-account engagement and commercial objectives, where measurable. Show more Show less