Performance media buyer - ecommerce

We are looking for a performance-driven e-commerce media buyer to plan, execute, and optimize paid advertising campaigns that drive online sales, acquire new customers, and maximize return on advertising spend (ROAS). The ideal candidate has hands-on experience managing e-commerce advertising campaigns, analyzing performance data, and developing growth strategies for beauty, skincare, cosmetics, or personal care brands. Key Responsibilities ● Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant platforms. ● Develop performance marketing strategies focused on online sales, customer acquisition, retargeting, and customer retention. ● Own monthly sales and revenue targets for each brand, and manage advertising budgets efficiently to achieve revenue, ROAS, CPA, and customer acquisition targets. ● Run sales-driven campaigns across all brands, including conversion, catalogue/Advantage+ shopping, and WhatsApp/Messenger message campaigns that feed the moderation and sales team. ● Use influencer and UGC content in paid ads (whitelisting/Spark Ads) in coordination with the PR specialist. ● Analyze campaign performance and optimize targeting, creatives, placements, bidding strategies, and budgets. ● Conduct audience research, competitor analysis, and product-level performance analysis to identify growth opportunities. ● Collaborate with the creative and content teams to develop high-converting ad creatives, videos, product visuals, and promotional campaigns. ● Conduct A/B testing on ad creatives, copy, audiences, landing pages, and offers to improve campaign performance. ● Monitor e-commerce metrics, including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and average order value (AOV). ● Implement and monitor retargeting campaigns for website visitors, add-to-cart users, and previous customers. ● Coordinate with the e-commerce team to improve product pages, landing pages, checkout performance, and the overall customer journey. ● Track campaign performance using Meta Pixel, Conversions API, Google Analytics 4, Google Tag Manager, and other relevant tracking tools. ● Prepare regular performance reports, providing actionable insights and recommendations for scaling campaigns. ● Monitor seasonal trends, promotional opportunities, product launches, and competitor activities in the beauty and personal care market. ● Identify opportunities to increase customer lifetime value (LTV), repeat purchases, and overall e-commerce profitability. Job Requirements ● Bachelor’s degree in marketing, business administration, or a related field is preferred. ● 4-6+ years of hands-on experience in media buying and performance marketing, preferably for e-commerce brands. ● Proven track record of achieving sales and revenue targets with substantial monthly ad budgets, supported by verifiable results (e.g. ROAS, revenue, and CPA case studies). ● Experience in beauty, skincare, cosmetics, personal care, or FMCG brands is a strong advantage. ● Strong proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager. ● Good understanding of e-commerce platforms such as Shopify, WooCommerce, or similar solutions. ● Practical experience with conversion tracking, Meta Pixel, Conversions API, GA4, and Google Tag Manager. ● Strong analytical skills and the ability to translate performance data into optimization decisions. ● Experience with budget allocation, scaling winning campaigns, and controlling customer acquisition costs. ● Understanding of the e-commerce funnel, retargeting, customer segmentation, and conversion rate optimization. ● Ability to collaborate with creative teams to develop performance-focused advertising content. ● Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously. 📍 Location: Maadi, Cairo, Egypt , on site not remotely or hybrid 💼 Employment Type: Full-time If you are interested, please send your CV via email: [redacted email] Show more Show less