D2C (Direct-to-Consumer) E-Commerce Lead

D2C (Direct-to-Consumer) E-Commerce Lead Location: Cairo, Egypt Department: E-Commerce Reporting To: E-Commerce Manager Industry: Consumer Health Position Overview We are seeking a commercially driven and results-oriented D2C E-Commerce Lead to drive the growth and profitability of the company's Direct-to-Consumer online business in the Egyptian market. The role will be responsible for managing and achieving significant annual sales and revenue targets, developing effective online sales strategies, optimizing the end-to-end customer journey, and maximizing conversion, customer acquisition, retention, and profitability across the company's direct digital channels. The ideal candidate will combine strong commercial acumen, hands-on D2C e-commerce management experience, and a proven track record of delivering substantial annual business targets in a high-volume, fast-paced environment. Reporting to the E-Commerce Manager, the role will work closely with Marketing, Digital Marketing, Supply Chain, Customer Service, Finance, and Technology teams to ensure sustainable business growth and an exceptional customer experience. Key Responsibilities 1. D2C Commercial Strategy & Revenue Growth Develop and execute the D2C commercial plan in alignment with the overall e-commerce strategy and business objectives. Own the execution and achievement of large annual revenue and sales targets, translating business objectives into monthly and quarterly sales plans. Drive online revenue growth, order volume, average order value (AOV), conversion rates, and customer lifetime value. Identify opportunities to expand the customer base, increase repeat purchases, and strengthen customer retention. Monitor sales performance against targets, identify gaps, and implement corrective actions to ensure target achievement. Contribute to revenue forecasting, annual budgeting, and commercial planning. 2. Online Store & E-Commerce Operations Manage the day-to-day performance of the company's D2C website and other owned online sales channels. Ensure effective product listings, pricing, promotions, product availability, and merchandising. Optimize website navigation, product discovery, checkout processes, and the overall online shopping experience. Coordinate with Supply Chain and Operations to maintain product availability, order fulfillment efficiency, and delivery performance. Monitor cancellations, returns, customer complaints, and other operational KPIs to improve the customer experience. 3. Performance Marketing & Conversion Optimization Collaborate with Digital Marketing and performance marketing teams to drive qualified traffic and profitable customer acquisition. Monitor key performance indicators, including conversion rate, customer acquisition cost (CAC), return on ad spend (ROAS), and marketing-driven revenue. Identify opportunities to improve website conversion, reduce cart abandonment, and increase sales through data-driven optimization. Evaluate promotional campaigns, bundles, discounting strategies, and seasonal initiatives to maximize commercial returns. Ensure marketing investments support revenue growth while maintaining healthy contribution margins. 4. Customer Acquisition, Retention & CRM Develop initiatives to acquire new customers and increase repeat purchase rates. Collaborate on CRM, loyalty, remarketing, and customer lifecycle campaigns. Analyze customer purchasing behavior, segmentation, and cohort performance to identify growth opportunities. Support personalized offers and retention initiatives that improve customer engagement and lifetime value. 5. Data Analysis & Performance Reporting Track and analyze daily, weekly, monthly, and annual sales performance against business targets. Prepare regular performance reports covering revenue, orders, conversion rates, AOV, customer acquisition, retention, and profitability. Use analytics tools and e-commerce dashboards to identify trends, performance gaps, and commercial opportunities. Provide actionable recommendations to the E-Commerce Manager based on sales data and customer insights. Monitor competitor activity, market trends, pricing, and emerging D2C practices. 6. Cross-Functional Collaboration Coordinate with Marketing, Digital Marketing, Supply Chain, Finance, Customer Service, and IT to ensure smooth D2C operations. Align commercial promotions with inventory availability, fulfillment capacity, and business priorities. Work closely with internal stakeholders to implement initiatives that improve sales performance, operational efficiency, and customer satisfaction. Contribute to the continuous improvement of the company's D2C business model and digital capabilities. Job Requirements Bachelor's degree in Business Administration, Marketing, E-Commerce, or a related field. 5–8+ years of relevant experience in e-commerce, with substantial hands-on experience managing Direct-to-Consumer (D2C) operations and online sales. Proven track record of managing and achieving large annual sales and revenue targets, preferably within high-volume e-commerce businesses. Demonstrated experience translating ambitious annual targets into actionable commercial plans and consistently delivering against KPIs. Strong understanding of D2C business models, online retail operations, conversion optimization, customer acquisition, and retention. Experience managing or optimizing a company's own e-commerce website or digital storefront, preferably with direct accountability for commercial performance. Solid understanding of performance marketing metrics, including CAC, ROAS, conversion rate, AOV, and customer lifetime value. Strong analytical skills, with the ability to interpret sales and customer data and translate insights into business decisions. Experience working with e-commerce platforms, web analytics tools, CRM systems, and performance dashboards. Strong commercial awareness, numerical ability, and understanding of revenue growth and profitability drivers. Excellent communication, stakeholder management, and problem-solving skills. Ability to work in a target-driven environment, manage competing priorities, and deliver measurable results. Key Performance Indicators (KPIs) Performance will be measured against agreed commercial and operational objectives, including: Annual and monthly D2C revenue target achievement. Online sales growth and order volume. Website conversion rate and average order value. New customer acquisition and customer retention rates. Customer acquisition cost (CAC) and return on ad spend (ROAS). Repeat purchase rate and customer lifetime value. Gross margin and contribution profitability. Order fulfillment, cancellation, and return rates. Customer satisfaction and overall shopping experience. Ideal Candidate Profile The ideal candidate is a commercially minded D2C e-commerce professional who has successfully managed large-scale annual revenue targets and can demonstrate measurable results in growing direct online sales. The candidate should be comfortable taking hands-on ownership of daily e-commerce performance, using data to drive decisions, and collaborating across functions to deliver ambitious commercial objectives. Candidates whose experience is limited to marketplace account management, online merchandising, or digital marketing without direct responsibility for D2C sales performance and revenue targets may not be suitable for this role. Show more Show less