Digital Marketing Manager

About the Role We’re looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution across performance marketing, paid media, e-commerce, mobile app acquisition, analytics, SEO, and marketing technology. The ideal candidate will have a strong track record of driving online revenue, optimizing customer acquisition costs, improving campaign performance, and maximizing return on marketing investment through data-driven strategies. This role will work closely with Marketing, E-commerce, Commercial, CRM, IT, and external partners to deliver integrated digital campaigns that support SACO’s business growth and commercial objectives. Responsibilities Key Responsibilities Develop and execute digital and performance marketing strategies aligned with business objectives. Manage paid media campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, Microsoft Ads, and other relevant platforms. Optimize campaigns to improve ROAS, customer acquisition cost, conversion rates, online revenue, and overall marketing efficiency. Drive e-commerce growth and mobile app acquisition, engagement, and re-engagement. Lead digital analytics, attribution, conversion tracking, and performance reporting using GA4, GTM, Firebase, and relevant measurement platforms. Oversee tracking frameworks, including pixels, SDKs, Conversion APIs, server-side tracking, and attribution solutions. Develop and implement SEO strategies to improve organic visibility and traffic. Manage digital marketing budgets, forecasts, media allocation, and performance against financial targets. Collaborate with E-commerce, Commercial, CRM, IT, and Creative teams to deliver successful promotional and seasonal campaigns. Manage media agencies, technology vendors, and relationships with key digital advertising platforms. Identify new digital channels, technologies, audiences, and growth opportunities. Provide actionable insights and recommendations to improve marketing performance and business results. Qualifications Qualifications and Experience Bachelor’s degree in Marketing, Business, Digital Marketing, E-commerce, or a related field. Minimum 5 years of experience in digital marketing, performance marketing, growth marketing, or e-commerce. Proven experience managing substantial digital advertising budgets. Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms. Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution. Experience with mobile measurement platforms such as AppsFlyer or Adjust. Understanding of Conversion APIs, server-side tracking, and first-party data strategies. Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds. Experience managing agencies, technology partners, and cross-functional stakeholders. Retail or e-commerce experience is highly preferred. Required Skills Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms. Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution. Experience with mobile measurement platforms such as AppsFlyer or Adjust. Understanding of Conversion APIs, server-side tracking, and first-party data strategies. Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds. Experience managing agencies, technology partners, and cross-functional stakeholders. Preferred Skills Retail or e-commerce experience is highly preferred. We are looking for a strategic, analytical, and commercially minded digital marketing professional who can translate data into actionable insights, lead high-performing campaigns, and deliver measurable business growth. Show more Show less