Assistant Marketing Manager

Position Overview We are seeking an energetic, proactive, and results-driven Assistant Marketing Manager to join our marketing team. In this role, you will be responsible for developing and executing targeted marketing strategies that drive brand visibility, support product launches, and accelerate sales growth within the insurance sector. The ideal candidate possesses deep insurance industry knowledge, strong digital marketing expertise, and a proven track record of managing agency partnerships. You will work cross-functionally across internal teams to turn business objectives into impactful, actionable marketing campaigns. Key Responsibilities Campaign Development & Execution: Design, execute, and manage end-to-end marketing campaigns supporting new insurance product launches, sales initiatives, and strategic brand positioning. Cross-Functional Collaboration: Partner closely with Sales, Technical, IT, and product management teams to understand business requirements and translate them into actionable marketing plans and collateral. Agency & Vendor Management: Utilize established local agency relationships to lead brief creation, oversee creative development, manage campaign timelines, track budgets, and evaluate agency performance. Digital Marketing & Content Strategy: Drive digital marketing initiatives, including content creation, social media strategy, email campaigns, and SEO/SEM to engage key customer segments and drive lead generation. Brand Management: Ensure brand consistency across all customer touchpoints, channels, and promotional materials. Performance Tracking & Reporting: Measure campaign effectiveness, analyze key performance metrics (KPIs), ROI, and market trends, and deliver insights for continuous campaign optimization. Proactive Execution: Take full ownership of projects from inception to completion, proactively initiating new marketing ideas and driving continuous improvement. Qualifications & Requirements Industry Expertise: Strong marketing experience within the insurance industry, with a deep understanding of insurance products, regulatory considerations, and customer segments. Agency Network: Established network and working relationships with marketing, advertising, and creative agencies in the local market. Digital & Brand Mastery: Proven expertise in digital marketing, content strategy, multi-channel campaign execution, and brand management. Cross-Functional Leadership: Demonstrated ability to align with internal departments (Sales, IT, Technical) to drive cohesive cross-departmental marketing strategies. Analytical & Budgeting Skills: Solid track record of managing marketing budgets, controlling project timelines, and measuring campaign metrics/ROI. Mindset & Soft Skills: Highly proactive, hands-on, detail-oriented, with strong ownership, project management skills, and executive communication capabilities. Show more Show less