Head of Agency Accounts & Media Partnerships

About the Role We are a dynamic leader in the online Gaming industry and we are seeking an experienced Head of Agency Accounts & Media Partnerships to develop and manage our global advertising platform relationships, agency account infrastructure, and strategic media partnerships. The ideal candidate has an established network within major advertising platforms, including Meta (Facebook & Instagram), Google, TikTok, and Snapchat, as well as strong relationships with authorized advertising agencies and media account providers. This is a strategic, relationship-driven role focused on securing advertising account access, building reliable media partnerships, negotiating commercial terms, and ensuring scalable advertising operations across multiple brands and international markets. This is not a traditional media buying or campaign optimization position. We are looking for a professional who understands how advertising agency accounts work, has direct industry connections, and can independently develop valuable media resources for the group. Key Responsibilities 1. Agency Advertising Account Development * Identify, establish, and maintain relationships with authorized advertising agencies and agency account providers. * Manage the acquisition, onboarding, verification, and activation of Meta, Google, TikTok, Snapchat, and other advertising accounts. * Build scalable and compliant advertising account infrastructure supporting multiple brands, business entities, and international markets. * Understand Business Manager (BM), Google MCC, agency account structures, billing arrangements, and account ownership models. * Coordinate account health management, compliant account ramp-up, account restrictions, suspension appeals, and issue escalation. * Evaluate advertising account providers based on reliability, compliance, service quality, and commercial terms. 2. Strategic Media & Platform Partnerships * Establish and maintain direct relationships with major advertising platforms and their authorized agency partners. * Develop connections with platform Agency Partnerships, Business Development, Client Solutions, and industry-specific support teams. * Negotiate strategic partnerships that provide improved platform access, dedicated support, and operational advantages. 3. Media Commercial Negotiations * Negotiate advertising credit lines, payment terms, billing arrangements, and media buying agreements. * Secure competitive account service fees, advertising rebates, volume-based incentives, and commercial benefits. * Explore Joint Business Plans (JBPs), agency incentive programs, and strategic media agreements. * Optimize advertising account costs and improve commercial efficiency across the group. 4. Advertising Policies & Account Compliance * Maintain strong knowledge of Meta, Google, TikTok, and Snapchat advertising policies and account approval requirements. * Understand advertising restrictions, certification processes, and licensing requirements across different countries and industries. * Experience with regulated advertising categories, including iGaming, sweepstakes, financial services, or other restricted verticals. * Coordinate with internal compliance and legal teams to ensure advertising activities meet applicable platform policies and regulations. * Monitor policy changes and develop appropriate account management and risk mitigation strategies. 5. Cross-Brand Media Infrastructure * Establish centralized processes for advertising account applications, approvals, onboarding, and ongoing management. * Support multiple brands and international business units with their advertising account requirements. * Develop alternative authorized media partnerships to reduce dependency on individual account providers. Requirements · 6+ years of experience in digital advertising, agency account operations, media partnerships, AdTech, or related fields. · Proven experience working with advertising agency accounts, account onboarding, and platform relationship management. · Established relationships with Meta, Google, TikTok, Snapchat, or their authorized agency partners. · Strong understanding of agency advertising account structures, including Meta Business Manager and Google MCC. · Demonstrated experience negotiating media agreements, advertising credit facilities, rebates, or platform incentives. · Familiarity with advertising account verification, account health management, policy enforcement, and escalation procedures. · Ability to work independently and build partnerships across multiple markets. · Knowledge of regulated industries and platform advertising certification requirements. · Professional English communication skills. What We Offer Competitive salary and performance-based bonuses Professional growth and development opportunities Collaborative and international work environment Show more Show less