Digital & CRM Associate/Assistant Manager

Company Description McDonald’s has been a global quick-service restaurant leader for more than 60 years and has been serving customers in Egypt since 1994. McDonald’s Manfoods Egypt is a 100% Egyptian company with a fully Egyptian workforce, owned by Yassin Mansour. The brand operates more than 195 restaurants across the country, serving over 90,000 customers daily under the Golden Arches. McDonald’s employs over 6,000 individuals and indirectly supports employment opportunities for more than 12,000 families, offering a dynamic, fast-paced work environment and growth opportunities. Key Responsibilities Develop and lead the digital, app, CRM and loyalty strategy, translating business priorities and customer insights into actionable plans and roadmaps. Drive commercial growth across the app and digital ordering channels through offers, partnerships, revenue initiatives and improvements to the customer journey. Lead CRM segmentation, customer lifecycle communications, personalization and loyalty initiatives to improve acquisition, activation, engagement, retention and customer value. Drive app enhancements and digital product initiatives from business requirements and testing through to launch, in collaboration with Technology and vendors. Oversee media planning, paid media, SEO and performance marketing, monitoring campaign effectiveness, acquisition costs and return on ad spend. Coordinate commercial activations and customer experience improvements across delivery platforms and ordering channels with Operations and platform owners. Set business requirements for customer data, tracking, integrations and dashboards, partnering with technical teams and ensuring compliance with privacy, information security, brand and governance standards. Develop annual digital plans and budget proposals, track spending and ROI, and manage agency and vendor briefs, deliverables and performance. Set team objectives, coach and develop team members, coordinate cross-functional delivery, and communicate performance, risks and recommendations to management. Qualifications 6–8 years of relevant experience in digital marketing, digital product or app management, CRM, e-commerce or digital transformation, with demonstrated team leadership and cross-functional delivery. Experience in QSR, FMCG, retail, hospitality or a multinational environment is preferred Bachelor’s degree in Business, Marketing or a related field. Relevant postgraduate qualifications or certifications in digital marketing, CRM, analytics, product or project management are an advantage. Strong understanding of app strategy, product roadmaps, digital customer journeys and commercial growth across digital ordering channels. Practical knowledge of CRM, segmentation, lifecycle campaigns, personalization, loyalty, media planning and performance marketing. Understanding of customer data platforms, integrations, tracking and governance, with the ability to define business requirements and interpret performance dashboards. Strong commercial judgment, analytical thinking, budget management, stakeholder management and agency coordination skills. Strong written and spoken English, with clear presentation, communication and people leadership skills. 📍 Location: Zamalek - Zayed Interested candidates can apply directly through the job Ad or Send your resume with the title in the subject to [redacted email] Show more Show less