Google ads consultant

Contract Type: Limited-Term Consultancy At Medelivery, we are looking for a highly experienced Google Ads Consultant to work with our team on a limited-term consulting and training engagement. We are looking for a consultant with deep, hands-on expertise across the Google Ads ecosystem who can assess our current setup, identify areas for improvement, and deliver structured, practical training that enables our team to independently manage, optimize, and scale Google Ads campaigns. 🔹 Scope of Work The consultant will be expected to provide advanced guidance and hands-on training across the following areas: 1. Google Ads Account Structure Account and campaign architecture Best practices for structuring campaigns and ad groups Naming conventions and account organization Budget allocation and campaign prioritization Search Terms, Keywords & Negative Keywords management 2. Campaign Management & Optimization Search Campaigns Performance Max Display Campaigns YouTube / Video Campaigns Remarketing & audience strategies Keyword strategy and match types Bidding strategies and bid management Budget optimization Ad copy and creative testing Campaign scaling and performance optimization 3. Conversion Tracking & Measurement Google Ads conversion setup Google Tag Manager GA4 integration Enhanced Conversions Conversion tracking troubleshooting Primary vs. secondary conversions Attribution and measurement methodology Data accuracy and tracking validation 4. Performance Optimization Understanding and improving CPA / ROAS Quality Score and Ad Rank CTR, CPC, CVR and other key performance metrics Search Terms analysis Audience and demographic insights Budget and bidding optimization Identifying performance bottlenecks Testing frameworks and optimization processes 5. Advanced Google Ads Knowledge Automated bidding strategies Smart Bidding Performance Max optimization Audience signals First-party data and remarketing Feed-based campaign considerations Google Ads recommendations and when to use—or challenge—them Account diagnostics and troubleshooting Google Ads policies and compliance requirements 6. Reporting & Analytics Building meaningful performance reports KPI definition and measurement Campaign-level and account-level analysis Performance trends and actionable insights Connecting Google Ads data with GA4 and other analytics tools Creating a structured optimization and reporting workflow 🔹 Training & Knowledge Transfer A major part of this engagement will be training our internal team. We expect the consultant to: Conduct structured training sessions. Provide practical, real-account examples where appropriate. Explain the “why” behind optimization decisions, not just the steps. Establish clear campaign management and optimization processes. Provide best-practice guidelines and practical checklists. Answer technical and strategic questions from the team. Help the team become more confident and independent in managing Google Ads. 🔹 Ideal Consultant Profile We are looking for someone who has: Extensive hands-on experience with Google Ads. A strong track record managing and optimizing significant advertising budgets. Deep knowledge of Google Ads, GA4, Google Tag Manager, and conversion tracking. Experience working across multiple campaign types and business objectives. Strong analytical and problem-solving skills. Experience consulting, auditing, training, or mentoring marketing teams. Ability to communicate complex technical concepts in a clear and structured way. A strong understanding of performance marketing principles and data-driven optimization. Up-to-date knowledge of the Google Ads platform, features, policies, and best practices. 🔹 What We Would Like to See To help us assess the right level of expertise, please include with your application: CV / Professional Profile Years of hands-on Google Ads experience Google Ads certifications, if applicable Examples of Google Ads accounts, industries, or campaign types you have managed Your areas of specialization Experience with training or consulting teams Examples of measurable results or improvements you have delivered (without sharing confidential client information) Your availability and preferred consulting arrangement Please note: We are specifically looking for a Google Ads specialist/consultant, rather than a general digital marketing profile. 📩 Interested in working with Medelivery? Send us your profile and a short introduction outlining your Google Ads expertise, consulting experience, and areas where you can support our team. We look forward to connecting with experienced professionals who can bring both strategic expertise and practical, hands-on knowledge to Medelivery. Show more Show less